#Youtube gen zed tv

“Creativity has the power to influence politics, culture, and social norms, so it’s critical that we hear from a broader, more diverse set of voices, especially the next generation of creators.” Video consumption habits of Gen Z and millennialsīefore we go into the details of why this tectonic shift in video happened - and what it means for companies trying to reach customers and audiences - let’s get into the details of what makes Gen Z and Millennials distinct from other age groups. “Creativity is the great enabler, and it’s within all of us,” said Ann Lewnes, executive vice president and chief marketing officer at Adobe.

The idea of creativity for all - not just the few - is something we fully embrace at Adobe as we provide video creators with the tools to make the best content they can. The result has been an explosion of creativity that is reshaping how we all stay entertained and informed. As easy-to-use apps like TikTok, Instagram, YouTube and streaming platforms like Twitch flourish, it has become incredibly easy to make and share videos with a few simple taps on a smartphone. The proliferation of online videos among Gen Z and Millennials has been years in the making. According to the Telegraph (U.K.), a study in April 2021 found that children watched more YouTube and Netflix than terrestrial TV.If your company is trying to reach these audiences, you must meet them where they live, and that means online video - and it might not mean TV. Four out of 10 Millennials, meanwhile, say that their favorite YouTubers understand them better than family and friends.According to Visual Objects, YouTube is the most-visited website by people age 18 to 24, referred to as Generation Z.The online social hangout of choice isn’t Facebook or Twitter - it’s video platforms like YouTube and TikTok. Gen Z and Millennials don’t just watch video - they create all manner of strange and wonderful content to connect with friends, family and like-minded people across the entire globe.

#Youtube gen zed tv

They share a voracious appetite for creative online video that has put an end to the days of passively watching TV or movies. Gen Z (born between 19) and Millenials (born between 19-6) are two generations united in their embrace of visual culture for self-expression, promotion, education, community, and entertainment. It’s creating new avenues for social connections, reimagining the entertainment landscape, and even opening up entirely new lucrative career paths that weren’t available only 10 years ago. Kicking back to create or watch a video with a tiny smartphone screen is an everyday experience for young people. Video content consumption: How Gen Z and Millennials have changed the game